Agent to Customer

►To promote only those products or services which are in the Customer's best interest.

►To constantly strive to improve the relationship between the principal and the customer

►To clearly and fairly communicate the needs of all parties in the business relationship

►To process Customer problems and questions promptly and accurately

Agent to Supplier

►To comply with the Principal’s terms and conditions of sale.

►To conscientiously cover the assigned territory, accounts or industry segment.

►To avoid any form of misrepresentation.

►To establish relationships only with those Principals which will be well represented by the Sales Agency.

►To refrain from representing competing lines without written agreement of the principal.

►To constantly strive to add value to the relationship between the Principal and the Customers.

Supplier to Agent

►To enter into a fair, clearly worded written Sales Representative (Independent Contractor) Agreement, which addresses the needs, concerns, expectations and objectives of both parties.

►To refrain from modifying the terms of this agreement, except by mutual written consent following full discussion of the matter.

►To recognize the Sales Agency as an important element in the sales goals of the principal.

►To constantly strive to support the Sales Agency’s efforts by timely responses and open communication.

Agent to Agent

►Responsibilities of one Sales Agency to Another

►To share ideas beneficial to the rep profession.

►To respect existing Principal relationships with other Sales Agencies.

►To refrain from using unfair methods to solicit the customers of another Sales Agency.

►To cooperate to enhance the professional relationship of the Sales Agency and its Principals by supporting MANA, which was established for that purpose; subscribing to its aims and objectives, and in every practical way working to advance the marketing interests of all Sales Agencies and their Principals

Our Ethics