Sun Belt Steel & Aluminum, Inc.
Serving the Steel Supply Chain since 1981
YOUR MODERN SALES REPRESENTATIVE
Definition: A manufacturers’ agent or manufacturers’ representative is a self-employed salesperson who represents one or more manufacturers on a commission basis. A large portion of small- to medium-sized manufacturing firms in the United States depends upon independent agents to sell their products. A number of larger companies are also turning to the independent agent form of representation because it is proving to be a very cost-effective means of selling. Representatives may sell to wholesalers, retailers, government agencies, original equipment manufacturers, hospitals, schools, etc. The companies that an agent represents are called principals. A manufacturers’ agent may represent several principals who produce compatible, but not competitive, lines. For example, an agent may represent one company who manufactures skis, another who makes ski boots, and still others who make sunglasses, caps, gloves and other clothing for the skier.